From Inspiration to Illumination
A New Way to Find Lighting with Beacon
Finding the right lighting almost never starts with a product name.
It starts with a moment: a restaurant you loved, a hotel lobby you can’t forget, a Pinterest image you saved weeks ago. You know the feeling, the style, the atmosphere—but translating that inspiration into an actual lighting product has always been harder than it should be.
Lighting discovery is visual by nature. Yet most online shopping experiences still expect customers to search using keywords, specs, or exact terminology. That disconnect is one of the biggest points of friction in the journey.
That’s the problem we set out to solve with Beacon.
Why We Built Beacon
Over time, we noticed a consistent pattern in how people shop for lighting:
- Inspiration comes first
- Product knowledge comes later
- Frustration shows up in between
Customers and designers often know what they like, but not what it’s called.
This gap—between inspiration and execution—is where too many shopping journeys stall.
Beacon was built to meet people where they already are: starting with an image.
How Beacon Works
Beacon is a visual light finder that allows you to upload or snap a photo and explore visually similar lighting products from our catalog.
Instead of trying to describe what you’re looking for, Beacon analyzes the image itself—considering factors like form, scale, finish, and style—to surface relevant options.
From there, you can explore alternatives, compare designs, and find products that align with your original inspiration.
Beacon doesn’t replace browsing or expertise. It simply helps you get to the right starting point faster.
Who Beacon Is For
Homeowners
If you’ve ever struggled to describe a fixture you saw somewhere else, Beacon lets you start with a photo and explore options that feel right—without guessing at terminology.
Designers & Trade Professionals
Beacon supports the way projects actually begin—with reference images, mood boards, and real-world inspiration. It’s a tool to accelerate early discovery and exploration, not a replacement for professional judgment.
Anyone Exploring Ideas
Even if you’re not sure what you’re looking for yet, Beacon makes it easier to browse visually and discover styles you may not have searched for otherwise.
What Beacon Does (and What It Doesn’t)
Beacon is designed to:
- Encourage exploration across styles and price points
- Help translate inspiration into viable options
- Reduce friction early in the discovery process
Beacon isn’t intended to:
- Find exact replicas every time
- Replace detailed research or consultation
- Make decisions for you
Think of it as a smarter starting place—not the final answer.
What This Means for the Way People Shop for Lighting
Beacon reflects a shift toward visual-first discovery in a category where inspiration has always led the process, even if technology didn’t.
As inspiration continues to come from social platforms, travel, and real-world spaces, tools like Beacon help bridge the gap between seeing something you love and finding something that fits your space.
Beacon is now live and available to explore.
👉 Try Beacon here: https://lightingnewyork.com/beacon