Sculptural polished chrome details, matte finished opal glass
AFX Inc, formerly American Fluorescent, offers the perfect union of lighting beauty and smart design with products that continue to redefine energy-efficient lighting. Utilizing the latest fluorescent lamping, state-of-the-art ballasts and top-notch design engineering, American Fluorescent has reinvented the decorative fluorescent category.
The spectrum of lighting technologies continues to change, expand and improve. The transformation of American Fluorescent to AFX reflects the continued evolution of the company, as well as changes in the overall lighting landscape.
The “AF” in their new name signifies that they maintain a strong connection to their original name, to retain the value and brand equity of the company’s 75 year history, while the “X” acknowledges changes in lighting technologies as well as the company’s overall solutions orientation.
“Lighting Your Vision”, their new positioning statement, reflects their customer-centric approach to developing products and programs. AFX enjoys partnerships that have stood the test of time and these partnerships will be the foundation for the future.
While their corporate name has changed, their core values are still the same. Pride in their products, appreciation for their employees, and the value they place on thier relationships with customers and vendors, is unchanged.
At AFX, it’s the values they bring forward from their past that create the foundation for the future. Partnerships that stand the test of time are at the core of thier success. They are thankful for the support they have received in the past, and look forward to bringing ever-increasing value to their partnerships.
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